Privacy Policy – Drinkwell.co.uk

Your privacy is important to us.

This Privacy Policy explains how Drinkwell.co.uk collects, uses, stores and protects your personal information when you visit our website, contact us or place an order.

We are committed to handling your personal information responsibly and in accordance with applicable UK data protection legislation, including the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018.

Information We May Collect

When you browse Drinkwell.co.uk, contact us or place an order, we may collect information including:

• Your name
• Billing and delivery address
• Email address
• Telephone number
• Details of products you order
• Order and transaction information
• Correspondence between you and us
• Information relating to returns, refunds or customer service enquiries
• Technical information about how you use our website

Payment Information

When you make a purchase through Drinkwell.co.uk, payment information may be processed by the payment provider used to complete your transaction.

We do not intentionally retain complete payment card details where payments are securely processed by an authorised third-party payment provider.

How We Use Your Personal Information

We may use your personal information to:

• Process and fulfil your order
• Take and verify payment
• Arrange delivery of your order
• Send order confirmations and delivery information
• Respond to questions and customer service enquiries
• Process returns, replacements and refunds
• Maintain appropriate business and accounting records
• Prevent and detect fraudulent transactions
• Improve the operation and usability of our website
• Comply with our legal and regulatory obligations

Our Lawful Basis for Using Your Information

Under UK data protection law, we must have a lawful reason for processing your personal information.

Depending on the circumstances, we may process your information because:

• It is necessary to fulfil a contract with you, such as processing and delivering an order
• We have a legal obligation to retain or process certain information
• It is necessary for our legitimate business interests and those interests do not override your rights
• You have given us your consent where consent is required

Marketing Communications

We will only send marketing communications where we have an appropriate lawful basis to do so.

Where required, we will ask for your consent before sending marketing emails. You can unsubscribe from marketing communications at any time by using the unsubscribe option provided in the message or by contacting us.

Unsubscribing from marketing will not prevent us from sending essential communications relating to an order you have placed.

Sharing Your Information

We do not sell your personal information.

We may need to share limited personal information with trusted organisations that help us operate our business and fulfil your order. These may include:

• Payment processing providers
• Delivery companies and couriers
• Website and IT service providers
• Professional advisers such as accountants or legal advisers
• Government, regulatory or law enforcement authorities where legally required

Where third parties process personal information on our behalf, we expect them to handle that information securely and only for the purposes for which it has been provided.

Cookies and Website Analytics

Drinkwell.co.uk may use cookies and similar technologies to enable important website functions, remember preferences and understand how visitors use our website.

Some cookies are necessary for the website and online shopping functions to operate correctly. Other cookies, including certain analytics or advertising cookies, may require your consent.

Where consent is required, you can choose whether to accept these cookies and can change your preferences where appropriate.

Keeping Your Information Secure

We take reasonable technical and organisational measures to protect the personal information we hold against unauthorised access, accidental loss, disclosure, alteration or misuse.

Access to personal information is restricted where appropriate to people and service providers who require it for legitimate business purposes.

How Long We Keep Your Information

We keep personal information only for as long as reasonably necessary for the purpose for which it was collected and to satisfy any legal, accounting or regulatory requirements.

For example, information relating to purchases may need to be retained for an appropriate period to meet accounting, taxation, warranty and other legal requirements.

Your Data Protection Rights

Depending on the circumstances, UK data protection law gives you rights relating to your personal information. These can include the right to:

• Request access to personal information we hold about you
• Ask us to correct inaccurate or incomplete information
• Ask us to erase your personal information in certain circumstances
• Ask us to restrict the processing of your information in certain circumstances
• Object to certain uses of your personal information
• Request transfer of certain information where the right to data portability applies
• Withdraw consent where our processing is based on your consent

These rights are subject to certain legal exemptions and will not apply in every circumstance.

Accessing or Correcting Your Personal Information

If you would like to know what personal information we hold about you, believe information is inaccurate or would like to exercise one of your data protection rights, please contact us using the contact details provided on Drinkwell.co.uk.

We may need to verify your identity before providing personal information or completing certain requests.

International Data Transfers

Some of the technology and service providers used to operate an online business may process information outside the United Kingdom.

Where personal information is transferred internationally, we will take appropriate steps to ensure that the transfer is made in accordance with applicable UK data protection requirements.

Third-Party Websites

Drinkwell.co.uk may contain links to external websites. We are not responsible for the privacy practices or content of websites operated by third parties.

We recommend reviewing the privacy policy of any external website before providing personal information.

Changes to This Privacy Policy

We may update this Privacy Policy periodically to reflect changes to our website, business practices or legal requirements.

The latest version published on Drinkwell.co.uk will apply whenever you use the website.

Contact Us About Your Personal Information

If you have a question about this Privacy Policy or how your personal information is handled, please contact us using the contact information provided on Drinkwell.co.uk.

You also have the right to raise a concern with the Information Commissioner's Office (ICO) if you are unhappy with how your personal information has been handled.